Hostpitality • Social Media • SEO
Transforming the digital presence of this Multi-Award Winning Dessert Cafe.
%
Growth in Instagram Followers (28-day period)
%
Increase in Monthly Revenue
Melbourne's Best Dessert
The Case Study
About The Client.
Nibbles, a multi-award winning dessert cafe in the heart of Melbourne’s CBD, captivates sweet enthusiasts with its array of unique and delicious ice creams and desserts. This dessert cafe curates delightful dessert experiences, offering a tempting selection that transforms each visit into a memorable journey through the world of indulgence.
The Approach and Goals.
Initially, we had to generate hype and get the ball rolling for Nibbles, ensuring that the word got out there. Following this, we had to develop a strategy to help increase brand awareness, foot traffic and as a result, growing sales and building a stronger digital presence.
The Requirements:
- Website Development
- UI/UX
- Branding & Print Marketing
- SEO
- Social Media Management
- Social Media Marketing
The Process
So, firstly we optimised Nibbles’ website, with a new interface, and updated products too. Then, we promoted the experience of the desserts being made as well as the products. Secondly, focused on optimizing off page SEO along with Google My Business and on Page SEO. Their Social Media pages and Website Traffic both experienced growth and reach had increased. We also ensured that the Menu Cards had been redesigned, according to the products, and brand theme, etc. Then, we also began to explore other social media platforms which allowed the brand to increase their exposure. We also promoted the brand via Social Media Marketing, allowing them to reach targeted audiences.
The Results
Google My Business Views (Monthly)
On Google Searches
Social Media Reach
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