Enhancing this Corporate Industry Leader, Pricing Insight’s, brand awareness via B2B marketing campaigns.
The Case Study
About The Client.
Pricing Insight is a leading pricing consultancy that integrates pricing strategy, price optimisation, and education to enable ASX & Fortune 500 companies across the globe to thrive as more profitable businesses.
The Approach and Goals.
We had to develop and optimise their B2B marketing campaigns from time to time, and we had to discuss new strategies, as the target audience is very niche, and is often, however not always, involving decision makers within the company, including board members, executives, and managers, who are involved with pricing and the financial aspects.
The Requirements:
- LinkedIn Marketing
- Brand Awareness
- Increase Website Traffic
The Process
Pricing Insight’s LinkedIn Ad campaigns started with thorough research into the niche, the audience and the content design. Having to cater to a niche target of board members, executives and managers, we had to design content that would appeal to them, and show the value that Pricing Insight adds. We created several campaigns, trying to add value to the audience, and portraying success stories of clients, with the target being specific to driving traffic to their website, lead generation, and brand awareness.
The Results
Targeted Impressions
Brand Awareness and Brand Interaction
Website Visits & Leads
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