Generated leads and tickets for this Australian theatre and production company’s talented Christmas theatrical.
ROAS
%
Meta (Facebook) Page Growth
Leads Generated
The Case Study
About The Client.
Alabaster Theatre, since rebranded to Storytellers Co., is a Performing Arts and Theatre organisation. It is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment.
The Approach and Goals.
Within a stringent 3-week timeframe, we orchestrated a comprehensive strategy encompassing design, research, launch, and optimization of campaigns to maximize ticket sales. Firstly, our agile approach ensured efficiency in leveraging campaigns, ultimately driving success in generating brand awareness, event awareness and lead generation, within the set timeframe.
The Requirements:
- Content Creation
- Social Media Marketing
- Campaign Creation and Optimisation
- B2C Marketing
The Process
The theatrical play was targeted towards a very niche audience of theatre enthusiasts, and people who may have young children, as it was a musical based on Christmas. Firstly, we had to be mindful of being geo-specific and also had to target certain locations. Secondly, we were also aware that due to the timing of the play, some of the target audience may have been away on holiday or unable to attend. So, we created three different campaigns, specific, one for overall awareness of the event whilst the other two were more direct and targeting the sales. As we had minimal time, so we decided to reduce the number of campaigns, and target specifically to each audience.
The Results
Targeted Impressions
%
Meta (Facebook) Reach
Targeted Reach
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