Deliciously Boosting Online Orders, Spicing Up Local Search Rankings, and Transforming the Website for this Italian Fine Dine Restaurant.
The Case Study
About The Client.
Scarpetta is an Italian Restaurant, in the heart of Melbourne, and offers an environment where authentic Italian cuisine and a relaxing atmosphere blend together to create a unique and luxurious, yet affordable, fine-dining experience.
The Approach and Goals.
We were tasked to optimise Scarpetta’s website, with a brand new User Interface, that is user friendly, aligned with the branding, and promoted online orders for the restaurant too. Once live, we also had to ensure the website was ranking high for local search on Google, and how we can improve their brand awareness and brand presence.
The Requirements:
- Website Development
- E-Commerce/ Order Online
- SEO
Sharing Taste via Design.
A rich Italian cuisine, we had to ensure that the website reflected that food served, and the ambiance of this fine dine. The website needed to highlight the artistry involved in our Italian cuisine, from the intricate preparation of each dish to the high-quality ingredients that make every meal exceptional. Visuals of the beautifully plated dishes, along with descriptions that convey the passion and tradition behind them, were essential.
Amplifying Order Online.
As everyone started to return to usual post covid, our online ordering system had to match the service. It had to reflect the richness of Scarpetta’s Italian cuisine, and focus on creating a seamless, high-quality online order experience. We ensured that the online ordering process is intuitive and elegant, mirroring the sophistication of dining in the restaurant. This way, customers are able to enjoy the exceptional Italian dining experience from the comfort of their own homes.
The Process.
In the overhaul of Scarpetta’s website, our process began by tailoring the interface to cater specifically to the audience, ensuring a user-friendly experience. Strategic SEO, including Google My Business and on-page SEO optimisations, followed suit. The redesign, incorporating brand colors, was not merely aesthetic but aimed at enhancing user interaction. A primary focus was placed on making the online ordering process seamless and user-friendly. Additionally, we implemented features like an ‘Explore Menu’ option, streamlining the user journey. Post-redesign, our attention shifted to local SEO, ensuring Scarpetta’s online visibility within the community, facilitating increased engagement and easy access for local patrons.
Hear it From Them
“We saw online orders and reservations, via the website, and third-party food delivery and reservation services (Uber Eats, DoorDash, Fork etc.) increase”. The new website interface and content provided a more personal touch to our brand.”
– Mitesh, Scarpetta Pizza & Bar
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